Now you can see who is following the Spammers

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Social Times has pointed out a subtle change that Twitter has made in the last couple of days. You can now see who is following someone on Twitter.

Why is this interesting to me?

Have you ever looked at an obvious spammer’s profile (e.g. Following 25,000 but only 100 following back) and wondered who is following them? Well, now you can check. I’ve checked out a few spammer accounts and noticed that many of the followers are “A-Listers” who have lots of followers and are either auto-following everyone (using a script provided by Twitter or using a tool like SocialToo or Your Twitter Karma). You’ll also see spammers following other spammers because they’re following just about everyone.

Following someone on Twitter is a form of endorsement. It means that you think they have something interesting to say, even if you don’t always agree with them. So it bothers me when I see people following spammers on Twitter because it means that someone is endorsing them and giving them some credibility. So if you click on the Followers link on a spammer profile and see one of your friends on the list, send them a Direct Message and tell them to unfollow or block that person. You’ll be doing them and the rest of the Twitter community a favor.

Update:
Now I’m thinking that this might be a subtle move by Twitter to encourage people to be more accountable for who they are following on Twitter. Before yesterday, there were 80 people following a white supremacist on Twitter. But we didn’t know who they were because Followers info was private. Now that the Followers info it totally transparent we know exactly who these 80 people are. It’s clear from the list that most of those 80 people have no idea that they are following a white supremacist. As of today (May 7th) there are a number of A-Listers such as @chrispirillo on that list. But I have to ask. If you are following this person and you are actually reading the tweets of the people that you’re following, how do you put up with reading tweets like this? How do you not unfollow or block that person?

An Official Update from Twitter on Abuse/Spam

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There haven’t been too many official updates from Twitter about the spam issue. We know that they’re “working on it” but the updates have been few and far between. Tonight we got one of those updates from Twitter product manager goldtoe. The update, which appeared on Get Satisfaction, addresses “follower spam”, an issue that we’ve beaten to death on this blog, track spam, and abuse, which is an issue that has come out of nowhere (from what I can tell) and has the potential to really damage the Twitter community if it’s not handled properly.

Below is the update provided by Twitter. I have highlighted the portions that address spam in bold.

Twitter is a recipient-driven communication utility; you choose what appears in your timeline. To this end, we offer tools designed to give you more control over your experience using Twitter. For example, with the block tool, you have the option of preventing your content from being delivered to other people’s timelines.

There are areas where we can improve our tools. For example, the track feature does not currently obey the block list, but it should. And we’re actively working to prevent abuse by spammers of the “new follower” email notices.

Our goal is to provide tools that allow people to enjoy the Twitter service in the way that makes sense to them. To achieve this goal, we need to curtail abuses that impair our ability to provide this service.

Content and Abuse

As a communication utility, Twitter does not get involved in disputes between users over issues of content except in very specific situations. Twitter is a provider of information, not a mediator. Specific physical threats, certain legal obligations, privacy breaches of specific types of information (e.g. SSN, credit cards), and misleading impersonation are some cases where we may become involved and potentially terminate an account.

Overall, we hold ourselves responsible for building tools that allow our users to control their own experience. Twitter is not a judge for resolving disputes over most content issues—our focus is on service.

Technical Abuse and SPAM

While our policy regarding content is mostly hands-off, we are strictly intolerant toward those who would subvert our intention to provide a utility for recipient-driven communication. Twitter will terminate accounts for a variety of technical abuse violations.

That includes the above-mentioned follower spam problem as well as other means that degrade our service. For example, our service is degraded through the cross-posting of updates from multiple accounts as a way to get around the block and unfollow tools.

Note: We have been paying close attention to these issues and as a result we are in the process of reviewing our Terms of Service. Our goal is to align our Terms of Service with the concerns of our users with an eye towards what we intend to enforce. We are also working to make this process more transparent.

Some advice on following

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Following a lot of people does help you get more involved with Twitter. That’s the point of Twitter. However, don’t do it all at one time. This is the worst advice to give a new Twitter user without any type of clarification on how to do it.

- SheGeeks: Twitter 101 (05/04/08)

“its becoming like myspace with pollution”

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Quit Twitter because of Spam?

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Beyond JEMS: Twitter Scandal Rocks Web 2.0

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…as of today there is no preventative measure that will avoid the initial spamming, which is one of the reasons marketers are engaging in the practice. It’s easy, it works and it’s free.

- Beyond JEMS: Twitter Scandal Rocks Web 2.0 (04/30/08)