Andrew Kinnear hits the nail on the head with his take on how to use Twitter as a marketing channel. Let your customers do the talking…
If I’ve got a product or service and I want to spread the word virally, then all I really need is a hard-core group of influencers– a seeding group. If it’s the right message, to the right target audience, then the right influencers can spread the word faster than a million poorly targeted emails.
- Andrew Kinnear: Is Twitter a real marketing tool or a time waster? (5/13/08)
