Stop Twitter Spam

The strength of Twitter is its “one to many” messaging ability, but from a marketing perspective the “many” have to want the message and even if you agree to follow (i.e receive messages from) a company, there is an implicit level of incoming traffic that you will not tolerate. The marketing danger here is that the combination of the ease of sending the short message form and the flow/stream aesthetic of Twitter will lead to abuse of that permission. Because of the limited size of the Twitter page, such behaviours will quickly become spam of the worst kind.

- John Dodds (Make Marketing History): Twitter Spam (04/22/08)