Stop Twitter Spam

I was happy to see this post on the Squidoo Web Companions blog.

Want to market your Squidoo lenses? Don’t use Twitter.

The very FIRST lesson in marketing of ANY TYPE, whether it is newspaper ads, television ads, flyers, articles or ANYTHING is to KNOW YOUR MARKET.

IMHO social ‘marketing’ is a misnomer. It hijacks the term that every business has issues with, ‘marketing’, and makes it sound as if all you need to do is plaster your stuff all over every web 2.0 site and you’ll make money.

NOT SO.

If you want to actually make money, you are going to have to get the distinction CLEAR.

Marketing is hard work developing your product, your approach, your content AND MEETING BUYERS where they are AT.

Twitter is populated with professionals and workers, experts in their fields. They are NOT interested in shopping your lenses.

They are EXPERTS at the internet and can smell spam a mile away. They are ruthless with it.

You CAN carefully add your squidoo pages, but you must understand that you are MARKETING TO NON-BUYERS. Just as Squidooers visit lots of Squidoo pages and don’t buy a thing from them.

- Squidoo Web Companions blog (04/16/08)