A definition of Follow-Spam

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Follow-spam: when someone follows you on a social network, without regard for the value of your content, in hopes that you will view their content (bringing them value), or in hopes that you follow back robotically, increasing their page rank and/or popularity.

- Aaron White: Follow Back y’all (04/29/08)

Ev Williams thanks Twitter Blacklist

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The Twitter Blacklist might not be perfect, but it is getting a lot of attention and sending a loud and clear message about the growing Twitter Spam issue.  It even has the attention of Twitter co-founder Ev Williams.

Matt Cutts from Google knows about Spam

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This is from a talk that Matt Cutts (Google) gave at Web 2.0 Expo , which was held last week in San Francisco.

From the 3:40 mark:

Look for ways to build a little bit of reputation into your system…. You don’t just have to cost spammers money. You can also cost them time. You can cost them effort. If a spammer gets frustrated whenever he tries to spam your system and get a reward, he’s more likely to bypass you and go and look for some easier prey. So think about the spammer mindset and figure out how you can annoy them.